Growth Collective is a movement that unites Finnish mid-sized companies to pursue significant growth, renewal, and internationalization—empowering members to become world-changing success stories. Since its inception in 2015 by a visionary group of business leaders, this inspiring movement has helped hundreds of companies thrive. As Kasvuryhmä celebrates its 10th anniversary, it is embracing a bold new direction to meet the challenges of a changing world—with fresh ideas, renewed energy, and ambitious goals. We were involved in every aspect during the renewal process, from articulating the strategy to visualizing this rebirth across events and digital channels.