Fysios was born from the simple idea that exceptional musculoskeletal care should be accessible and transformative for all. Envisioned by the founders as a comprehensive approach, combining therapeutic exercises, physiotherapy, and occupational therapy, we collaborated on creating a brand platform to support this vision. An identity took shape, followed by a complete brand platform covering all customer touchpoints from spatial to digital. This collaboration helped Fysios grow into the leading player in the field, operating in 45 cities, with a team of 700 professionals, handling over 400,000 customer visits annually.