Building upon over 125 years of heritage to create a fresh, 21st-century look for the Old Market Hall in Helsinki.
When the oldest Market Hall in Helsinki, established in 1888, was closed for restoration we had the chance to refresh its entire look. Working closely with The National Board of Antiquities and the City of Helsinki, we wanted to showcase the original look of the interior of the hall while showing that the hall was back in business.
By studying old photographs of the original hand-painted signs in the interior, we created a new typeface. Then, we produced new wooden signs, in the original colours using woodcut and customized typography. All the signs, both inside and outside of the hall were changed. We also produced stickers, bags, wrapping paper and other items, to create a unified visual look for the merchants within the hall.
Creating the marketing campaign for Kauppahalli involved shooting and styling our largest food photo ever, a 6-meter long table, filled with tasty goodies representing all the produce sold in the Old Market Hall.
To generate a buzz and highlight the new look of the Old Market Hall, we collaborated with Helsinki Wholesale Food Market to publish 1888, a magazine featuring the merchants and their amazing displays of fresh food.