In Finland, the need for nutrition labels to help consumers to make healthier food choices was emphasized in the consensus statement for promoting Finnish heart health in the late 1990’s. The system including a front-of-pack logo, a Heart Symbol, for Finnish consumers was developed and launched jointly by Finnish Heart Association (FHA) and Finnish Diabetes Association (FDA) in the year 2000.

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We have collaborated with the heart association to further develop the services they provide. This work has included an updated brand identity, a book of healthy recipes, an online service gathering information about the topic and several photoshoots to help promote a healthier lifestyle.

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