Music Finland promotes all genres of Finnish music both domestically and worldwide. This involves working with a huge range of different artists to create publications and promotional recordings.
We have been collaborating with Music Finland since 2011, working on capturing the image of Finnish sound.
We set out to design a dynamic and flexible graphic profile that would suit all communications, ranging from classical music to avant-garde electronic tunes. It is based on a tight grid combined with imagery of the musical genre in question and a custom typeface, Music Finland Sans – designed as a new take on Futura, in collaboration with Type Designer Tomi Haaparanta.