Shoe designer Minna Parikka is known for her expressive designs and colourful, unusual creations. For Minna, there are no rules or conventions — it’s all about having fun!

We developed a simple design system that would work as a canvas for Minna Parikka's lively creations. The Brand Identity consists of an elegant logo, which works beautifully with everything from the simplest business card to the most complex marketing campaign.

The Minna Parikka flagship store was designed by Joanna Laajisto.

The Brand Identity of Minna Parikka was awarded silver in Vuoden Huiput -design award in 2013.