Leading the way for global growth
We re-created the whole digital presence and e-commerce platform in order to give everyone a chance to be a part of Iittala’s story. Adding fluent interactions and storytelling to previously static content was at the heart of the change. A shift in focus from products to lifestyle, both online and imagery-wise, offers customers new ways to interact with the brand and mesh with its narrative. This manifested as a significant growth in global sales.