Iittala Amos Rex

Retail Interior Concept

We were commissioned to develop a customised version of the Iittala retail experience for a unique space located in the premises of the newly opened Amos Rex museum in central Helsinki. The building is an iconic landmark originally built in 1936.

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Respecting the heritage

Vintage interior

Working with a design-driven brand lead us to create a store concept based on a firm respect for the heritage of antique times. We sourced most of the furniture from local vintage furniture stores and commissioned the store furniture to mimic the original style of the building.

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Heritage focus

& Gifting concept

The selection of items available at the Iittala Amos Rex store was tightly curated to focus only on the most iconic glassware designed and produced in Finland.

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Integrating a commercial space in such a complex building was quite the challenge. In close collaboration with the retail team at Iittala, we merged their timeless iconic design and history with the heritage of the Amos Rex building. This resulted in a unique interior design concept.

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Iittala Amos Rex | Interior Design and impression

Discover the creative process as told by Creative Director Päivi Häikiö here.


Our collaboration with Iittala has included a multitude of creative disciplines

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