Logistics for the e-commerce age
The postal office of Åland approached us with the task to develop a brand to help launch their e-commerce logistics operations on a global scale. The task included all aspects of brand building from naming and visual identity to tone of voice and building the digital touch points of Axla.
The brand identity embraces the digital ambitions of Axla, communicating a low threshold, plug-and-play mentality. A dynamic identity built as a toolbox for future expansion. The brand expressions are seamless manifestations of this tech-driven yet customer centric logistics player with a huge heart and great ambition.