Repositioning a lifestyle brand

Anno is a design brand with its roots firmly in the Scandinavian way of living – creating essentials for a softer life.

We relaunched the former in-house brand as an independent brand that now stands on its own two feet. The rebranding included everything from an identity refresh to creating the visual universe of all touchpoints.

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Creative direction & styling for the Autumn 2017 campaign. Photography by Riikka Kantinkoski.

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