LP Group is your go-to partner for smart contract manufacturing, combining the expertise of Lankapaja, Reifer, and Kiikala Steel Works. The new name and brand identity were crafted to support LP Group’s growth as the leading steel manufacturing partner in the Nordics. It was an honor to guide these three companies in aligning their strategy, vision, and identity. Our work spanned everything from strategy and naming to creating a brand identity inspired by bent steel pipe. We also captured new imagery of their teams in action and developed a new website to showcase this skilled company.