Minna Parikka

Shoe designer Minna Parikka is known for her expressive designs and colourful, unusual creations. For Minna, there are no rules or conventions — it’s all about having fun!

We developed a simple design system that would work as a canvas for Minna Parikka's lively creations. The Brand Identity consists of an elegant logo, which works beautifully with everything from the simplest business card to the most complex marketing campaign.

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The Minna Parikka flagship store was designed by Joanna Laajisto

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The Brand Identity of Minna Parikka was awarded silver in Vuoden Huiput -design award in 2013.