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The consequences were profound. Lundia made a dramatic comeback and found favour with both interior designers and the public at large. As a result of its new, contemporary brand identity, customers looked at Lundia’s design in a completely new way, even though it was still exactly the same product. Further evidence of the brand’s renaissance became apparent when style bible Monocle magazine picked the Lundia Classic shelf as a must-have for every household.

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We produce a large part of the brand- and product images for Lundia in our own studio. We have also collaborated with photographers Anton Sucksdorff, Mikko Ryhänen, stylist Lotta Agaton and interior architect Joanna Laajisto.

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We have built all digital outposts for Lundia, ranging from the complete e-commerce platform to their lively instagram feed.

Samuji Finnish National Opera & Ballet