The Finnish National Opera Ballet is a national art institution that traces its history back to 1911.
We set out to dust off this sleeping beauty – redefining the aestetic direction of the Finnish National Opera.
We worked on the brand together with the Board of Directors of the National Opera in order to revive the brand essence of the Opera House.
Focusing on the magical charm of opera and ballet, we created an action plan and an image concept to support the new brand positioning.
At the same time we updated the visual look and feel of the National Opera, from its 1990s appearance to something contemporary. We also ensured that product marketing supported the broader venue brand.